21st Century marketing has gone awry.

It’s all funnels, digital buzz and data analytics; it’s social media, content and conversations.

What’s been lost?

The stuff that sells:

The message.

Focus and simplicity.

Positioning.

Differentiation.

If you want to sell, you focus on the strategy – what to say – first.

Everything else – the creative (how to say it) and the media (where to say it) – comes afterwards.

Because without a clear and focussed message – without a unique selling proposition, as it were – there’s a very large hole at the centre of your marketing.

And we’ll never get tired of saying it.

 

Like to know what we can do for you? Send us an email – or call us on 01223 421207

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