21st Century marketing has gone awry.
It’s all funnels, digital buzz and data analytics; it’s social media, content and conversations.
What’s been lost?
The stuff that sells:
Focus and simplicity.
If you want to sell, you focus on the strategy – what to say – first.
Everything else – the creative (how to say it) and the media (where to say it) – comes afterwards.
Because without a clear and focussed message – without a unique selling proposition, as it were – there’s a very large hole at the centre of your marketing.
And we’ll never get tired of saying it.
Like to know what we can do for you? Send us an email – or call us on 01223 421207