The startling image below – yes, they’re eggs – helped animal health company Intervet differentiate their market-leading Salmonella vaccine from cheaper, less effective competitors.
It’s a principle we’ve always stuck to in our advertising and marketing work in this sector. First, find a relevant differentiating factor in the product – one that will sell to the relevant audience.
Then, produce creative work so startlingly different to anything else in the marketplace that it instantly stands out and communicates.
Scroll down for more examples of our work.