It’s not as if we haven’t been predicting this for years, but the day has finally arrived. And it won’t be long before the same pattern is observed in the UK.
Let’s not forget that Google’s onward march has already destroyed much of the business-to-business press some time ago.
But the really shocking shift is not from one medium to another; it’s the shift from one whole category of advertising to another.
In other words, the very concept of large format press ads that capture your attention and actually sell your product has fallen victim to a system of classified ads, delivered to people who have already decided they want to buy a product in your category.
Time to make sure your website is selling harder?