Every year, for several years, I found myself going on holiday to Italy.
Not because I particularly loved the country – truth be told, I’m more of an Hispanophile. No, it was because I’d discovered a website that made the whole process of booking a villa both convenient and pleasurable.
Here’s a great article from e-consultancy that points out just how much posh brands suffer from poor web design.
But even if your business operates in more down-to-earth sectors, you can’t afford to ignore the user experience.
These days, you are your website, whether your actual business takes place online or off.
By Jon Shallcross