There’s a cliché that goes something like this: “if your only tool is a hammer, then every problem looks like a nail.”

To put it another way, you can’t be a good marketeer if you’ve already decided on the tools you’re going to use before you’ve diagnosed the problem.

But that’s precisely what a “digital” agency will do. You only have to look at their prefix to know which media they’re going to use, whatever your market or product.

We’re proud to say we are not a digital agency, just as we are not a design or advertising agency.

We’re in the business of selling products, not websites or ads.

So we always remain media neutral.

And strategy will always come first. ‘What to say’, before ‘how’ or ‘where’ to say it.

As the great Bill Bernbach put it over fifty years ago: “adapt your techniques to an idea, not an idea to your techniques”.

 

Like to know what we could do for you? Send us an email – or give us a call on 01223 421207

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