It’s natural to want to follow the herd.

Consumers do it all the time: buying from the market leader, ignoring the better product.

But so too do marketeers, who often prefer to play safe and copy a competitor’s marketing strategy.

Sadly, in a world that’s getting noisier and more over-communicated by the day, copying is the exact opposite of what they should be doing.

Because unless you do things differently, you won’t get seen.

And unless you get seen, you won’t sell.

And unless you give a reason why you’re worth it, you won’t even be able to charge a decent margin.

That’s why differentiation lies at the heart of every strategy we’ve ever devised.

It’s helped us increase our clients’ sales and margins for over twenty years.

And now we’d like to do the same for you.


Dare to be different. Find out more – or call us on 01223 421207.

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